I wanted to send a new drug regulation booklet to clients in a Cracker Jack Box. The booklet was the free prize inside. “But it’s not professional,” says Dave the Regulatory Manager. His words stink up the room. The death stroke to a creative campaign. As a marketer who specializes in business to business, I have […]
But it’s not professional… Read More »
This is a departure. In this episode Stephen Semple shares trends that he is seeing that is being embraced by retailers. Trends that are dangerously wrong. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from Mom and Pop to major brands. Stephen Semple is a
#011: Retailers Beware! Read More »
In this episode you will learn about JD Power. Started over a kitchen table on April Fools and sold later for $400M USD this is the story of how to make your consulting service more valuable. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from
#010: Who is JD Power? Is he a real person? Find out. Read More »
Hi, Steven Semple here. Wizard of Ads partner. And, what I’d like to talk to you about today is how difficult it is to stand out amongst all of the different advertising that we’re competing with. And how if you do get an ad to standout to recognize it for how special it is. Back
Advertising Competition – Two Ads Out of 3,000 Read More »
Sara Blakely was getting ready for a party when she realized she didn’t have the right undergarment to provide a smooth look. She cut off the feet off of her control top pantyhose and the crazy SPANX revolution began! Like all revolutions: it was not easy. David Young: Welcome to the Empire Builders Podcast. Teaching business owners the
#009: Armed with Scissors and an Idea a Billionaire is Born. The Spanx Story. Read More »
Domino’s was started in 1960 and grew to be the largest independent restaurant business on the planet. Started by an orphan who was swindled out his life savings. This is a true rags to riches story. Sometimes you just need to hang in there and not chicken out. David Young: Welcome to the Empire Builders
#008: What delivering newspapers taught me about pizza – The story of Domino’s. Read More »
