Pearl farming became French Polynesia’s most significant export business because two yachts were docked next to one another, and the owners knew a guy. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing […]

The double burger becomes Wendy’s best seller without changing the price or the size.  It is a profit growing lesson for any business. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,

Stephen explains the teaser campaign, the glamour techniques, and the current conversation’s tie-ins that sold 72,000 Macintoshes in only 100 days back in 1984. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a

How storing your stuff got easier, the story of portable on-demand storage. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and business partner,

Kenner and Lucas make a last minute deal and an unconventional sales strategy wins the Toy Wars. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick

What do pirates, Al Capone, and getting your name and trademark have to do with Sleeman’s beer? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m

CrossFit and paleo diets lead to the creation of RX Bars. Starting with only $10K, they sold for over $600M. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Steven Semple is a marketing consultant, story collector,

Wally Amos built, sold, worked for, and quit. He got brought back and might have got a return on the final sale just because he liked baking cookies. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a

That is the prospect’s dissatisfaction.  5,136 iterations later the problem is solved. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick and business partner,

I just had to walk in. Who puts a jet in the front window of an office building in London’s financial district? Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller.