How the power of premiums created an empire.  Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m […]

It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m

Named the most powerful man in sports by Sports Illustrated in 1990, Mark McCormack founded the International Management Group in 1960. He started with Arnold Palmer and grew a sports management empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop to

It’s easier to convince someone to buy my chocolate if they already buy it – the secret to why someone would spend millions advertising a $2 item. How to grow market share. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to

Amazon Style opening in Los Angles is a bold move from the world’s largest clothing retailer. However, it appears they are taking a page out of Canada Goose’s book. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen

Building out a niche allowed Wayne Edy to build a shoe company – Inov-8, sell it, and rebuy it. The story of trail and off-road runners and adventure-seeking hikers.  Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is

Hathaway shirt ads, the picture makes you read the headline, encouraging you to read the first line of body copy. The first line of copy makes you read the next and so on. The secret that David Olgivy leveraged to make Hathaway rich. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the

What Henry Ford learned from a slaughter house and how it changed the world. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Dave Young: Stephen Semple is a marketing consultant, story collector and storyteller. I’m Stephen’s sidekick and

“I wanted a trampoline for my daughter. My wife said they were too dangerous. So I invented my own.” Dr. Keith Alexander, founder of Springfree, dedicated himself to creating the safest trampoline and elevating trampoline safety worldwide. David Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses

Chiclets, how boiling plant sap leads to the discovery of chewing gum. One partner runs away. The other makes millions. How not to be blinded by the pursuit of the wrong objective. David Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and