There is only one reason to stop in Creemore on your way north or south, Creemore Springs Brewery and their Lager how John Wiggins transformed his town of Creemore. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen […]
#051: Creemore Springs Brewery and the Bavarian Purity Law of 1516 Read More »
Nobody remembers phone numbers any more and don’t get me started on LOOOOONG domain names. Your designers and marketers should know better. Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant
#050: Phone Number Rant – We don’t need them anymore? Read More »
Edwin Perkins took inspiration from Jello to create a mail order empire. Oh Yeah! From a General Store to a major brand. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector,
#049: Kool-Aid – Owning the customer from every angle Read More »
You’ll be shocked when you learn the Rolls Royce and Bentley sale details and what was sold, licensed, and protected. An epic story of Brand. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant,
#048: Rolls Royce – Selling just the Brand. Read More »
Whole Foods was founded in 1980 as a 10,500-foot location in Austin, TX. Thirty-seven years later, in 2017, Amazon bought it for $13.8B. Discover what made it attractive to Amazon. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to
#047: Whole Foods – How passion became an empire Read More »
Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to create a successful launch. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to
#046: Nespresso – 400 Nespresso’s drunk every second Read More »
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#045: KFC – The secret 11 herbs and spices Read More »
Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#044: James Watt – The marketing story of horsepower Read More »
Ron Foxcroft launched his new business by blowing a whistle to get everyone’s attention. This quick demonstration showed he had solved the problem and understood his customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing
#043: Fox 40 – From referee to whistle entrepreneur Read More »
How the power of premiums created an empire. Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m
#042: Wrigley’s Origin – You buy the baking powder you get the gum Read More »
