How 2 hair stylist make over $20,000,000.00, five bucks at a time. Now that’s supersizing!!! Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m Stephen sidekick […]

The birth of Spider-Man. When Stan Lee was asked to create a new super hero he needed to get creative to avoid the cutting room floor. A new kind of hero and a tricky way to get his idea past the editor. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not

Dr. Brinkley went to amazing lengths to market his business. It made him a multimillionaire in the 1920s. Today empire builders are doing the same thing. Only now they call it content marketing with lead magnets, tripwires and a funnel.  Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret

It was first sold as a surgical antiseptic.  Then a floor cleaner.  Then a cure for STDs.  The real success came when they help us get the girl.  Learn how Listerine created the problem of bad breath so they could solve it.  And help you get the girl.  And grew by over 6,000% in 7