#001: The Story of the Dry Bar Blow Out
Today, they have 50 salons and they’re doing $70 million in revenue.
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Last Touch Marketing Data
There is a famous quote from John Wanamaker: “Half the money I spend on advertising is wasted; the trouble is, I don’t know which half.” Wanamaker sent us on a quest to determine “what is working.” It is a worthy quest. Enter the Yellow Pages. They figured how to twist the Wanamaker Question to their own advantage. “Put
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#000: What is the Empire Builders Podcast?
The Empire Builders Podcast is something that’s designed for business owners, entrepreneurs, people who I like to call business geeks, such like myself.
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Be The One
In every industry there are a few “seemingly” blessed businesses that have all the customers they can handle… and then some. Customers line up to buy from them, often waiting months until they can be serviced. So strong is the customers desire that they will wait and wait—and pay top dollar—even though other sellers are