A failed suspension idea for the navy, slinky becomes a toy so popular they sell over 300 million of them. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. […]
#154: Slinky – It’s Slinky, Oh What a Wonderful Toy Read More »
Taking a true look at where your business is taking you and working hard to give customers what they want. Bill Rosenberg, way to go. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#153: Dunkin Donuts – Giving People What They Want Read More »
Building trust is not easy, but when you are consistent, unique and true to yourself people take notice. No Bull RV has done this very well. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#152: Social Media & Recruitment – A Case Study with No Bull RV Read More »
The marketing for Anacin was brilliant and studied. Creating emotion around how you make others feel was a master class of messaging. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector
#151: Anacin – Unique Selling Proposition or Feelings? Read More »
California joins the union and messages need to be delivered. UPS had a solution and decided it needed to be luxury and efficient. Dave Young: Welcome to the Empire Builders podcast. Teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop, to major brands. Stephen Semple is a marketing consultant, story collector and
#150: United Parcel Service – Delivery by Model “T” Read More »
Stephen and Dave right a wrong from a previous episode and dive deep into the history of franchising. A system for making millionaires. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing
#149: History of Franchising – Making Millionaires Read More »
The amazing rise of Kodak was due to innovation after innovation and you’ll never guess why George Eastman called it Kodak. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m
#148: Kodak – They Captured Their Own Moment Read More »
Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a
#147: Cabbage Patch Kids – Popular ‘Til Everyone Had One Read More »
How to build a tech company without being techy! No seriously, Rob Kalin, an artist, started Etsy and then polled more artists to make it awesome. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple
#146: Etsy – The Online Craft Show Read More »
How does a serial entrepreneur turn into the owner of one of the largest shoe companies in the minimalist category? One shoe at a time… Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing
#145: Xero Shoes – Invisible Shoes You Can See Read More »
