Martha had a great idea. Xavier had a bigger dream. Roger knew what to call them. The story of the Cabbage Patch Kids will surprise you. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a […]
#147: Cabbage Patch Kids – Popular ‘Til Everyone Had One Read More »
How to build a tech company without being techy! No seriously, Rob Kalin, an artist, started Etsy and then polled more artists to make it awesome. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple
#146: Etsy – The Online Craft Show Read More »
How does a serial entrepreneur turn into the owner of one of the largest shoe companies in the minimalist category? One shoe at a time… Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Simple is a marketing
#145: Xero Shoes – Invisible Shoes You Can See Read More »
Fred Smith came up with the idea of hub based courier service in school and the teachers gave him a “C”. Jokes on them! Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant,
#144: FedEx – When it has to be there the next day. Read More »
Xerox had an innovation department that put out some of the tech that we use on a daily basis, but never truly capitalized on it. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing
#143: Xerox – Oops, Just Missed. Read More »
FedEx purchased Kinko’s for 2+ Billion Dollars. Kinko’s doesn’t exist any more, but I think we can all agree that Paul Orfelea built an empire. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is
#142: Kinko’s – Kinky Red Hair to Copy Company Empire Read More »
We all think about the pop pop pop. But it works best when it doesn’t make a sound. Here is the beginning of Bubble Wrap and the Sealed Air Corporation. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple
#141: Bubble Wrap – Fidget Toy or Packing Safety? Read More »
Being willing to expose a weakness or a flaw or admitting a mistrake… uhm, sorry, A mistake allows people to know you are real. And real matters when building trust. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to
#140: Building Trust – Using Social Media Read More »
A Canadian invention that sold for $80,000,000 to Hasbro in 1993. Now it is a worldwide sensation. Come on, you’ve played it. Dave Young: … welcome to The Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#139: Trivial Pursuit – Hard, But Not Too Hard Read More »
Travelling is fun, but stressful. Is the destination going to look like the pictures on the website? Voila, Trip Advisor. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector,
#138: Trip Advisor – Because Real Matters Read More »
