Nobody remembers phone numbers any more and don’t get me started on LOOOOONG domain names. Your designers and marketers should know better. Dave Young: Welcome to the Empire Builders podcast, teaching business owners, the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant […]
#050: Phone Number Rant – We don’t need them anymore? Read More »
Edwin Perkins took inspiration from Jello to create a mail order empire. Oh Yeah! From a General Store to a major brand. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector,
#049: Kool-Aid – Owning the customer from every angle Read More »
You’ll be shocked when you learn the Rolls Royce and Bentley sale details and what was sold, licensed, and protected. An epic story of Brand. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a Marketing Consultant,
#048: Rolls Royce – Selling just the Brand. Read More »
Whole Foods was founded in 1980 as a 10,500-foot location in Austin, TX. Thirty-seven years later, in 2017, Amazon bought it for $13.8B. Discover what made it attractive to Amazon. Dave Young: Welcome to the Empire Builders podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to
#047: Whole Foods – How passion became an empire Read More »
Nespresso, a startup that failed twice before it took off, even though the machines were cheaper, no training was required, and it produced better quality coffee. It took glamour to create a successful launch. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to
#046: Nespresso – 400 Nespresso’s drunk every second Read More »
He never gave up, put crazy miles on his car, promoted and sold Kentucky Fried Chicken (KFC), and worked well into his seventies. Dave Young: Welcome to The Empire Builders Podcast, teaching business owners, the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story
#045: KFC – The secret 11 herbs and spices Read More »
Cars are marketed today using the term horsepower. However, the term was created long before cars. Find out why James Watt invented the term. Dave Young: Welcome to The Empire Builders podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and
#044: James Watt – The marketing story of horsepower Read More »
Ron Foxcroft launched his new business by blowing a whistle to get everyone’s attention. This quick demonstration showed he had solved the problem and understood his customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not-so-secret techniques that took famous businesses from mom-and-pop to major brands. Stephen Semple is a marketing
#043: Fox 40 – From referee to whistle entrepreneur Read More »
How the power of premiums created an empire. Guess what the baking powder was used to sell? Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector, and storyteller. I’m
#042: Wrigley’s Origin – You buy the baking powder you get the gum Read More »
It was always about the runner. Nike goes from distributor to shoe manufacturer to work directly with the customer. Dave Young: Welcome to the Empire Builders Podcast, teaching business owners the not so secret techniques that took famous businesses from mom and pop to major brands. Stephen Semple is a marketing consultant, story collector and storyteller. I’m
#041: Nike – It took them seven years to break $1M in revenue Read More »
